App Store optimization, a new mobile optimization technique for Apps. App Store Optimization is similar to Search Engine Optimization. Now a days many of the people are interested in different kinds of App which they can get over their iPhone, ipad, Android phones etc., Did anyone know how only specific apps would be displayed in your mobile app store? That's because of App Store Optimization, many people compete to get their apps displayed in the android or iPhone market. If they rank high in search result and if they get more downloads then that app is going to be in the app store.
As the number of apps in app stores has grown, the difficulty of any one app being found has dropped. This has led app marketers to realize how important it is to be noticed within an app store.As marketers started working on ranking highly in top charts and search results, a new discipline was formed. This is similar to Search Engine Optimization where in people would be competing with each other to get their website in top of search engines for the search terms. Similar way App marketers would also compete with other people so that their app gets more visibility and chances would be also high to get listed in the app stores.
Its an young and evolving field and the methods to optimize this effectively is yet to know. App Store Optimization tools provider MobileDevHQ broke App Store Optimization into three distinct parts: finding the right keywords, ranking highly for those keywords, and converting visitors into users. Nevertheless, ASO is not limited to keyword related tactics only, it actually involves all meta data available and accessible in the app stores, like icons, screenshots, description and update texts and others.
Even in ASO we have white hat and black hat techniques. White hat techniques the downloads and ratings would be by genuine users but where as in black hat ASO includes falsifying downloads or ratings, perhaps by using bots, or other techniques to make app stores believe an app is more important and influential than it actually is. And you know what Apple has been proactively fighting against black hat ASO. In February 2012, Apple release a statement as reported by The New York Times "warning app makers that using third-party services to gain top placement in App Store could get them banned from the store."
As the number of apps in app stores has grown, the difficulty of any one app being found has dropped. This has led app marketers to realize how important it is to be noticed within an app store.As marketers started working on ranking highly in top charts and search results, a new discipline was formed. This is similar to Search Engine Optimization where in people would be competing with each other to get their website in top of search engines for the search terms. Similar way App marketers would also compete with other people so that their app gets more visibility and chances would be also high to get listed in the app stores.
Its an young and evolving field and the methods to optimize this effectively is yet to know. App Store Optimization tools provider MobileDevHQ broke App Store Optimization into three distinct parts: finding the right keywords, ranking highly for those keywords, and converting visitors into users. Nevertheless, ASO is not limited to keyword related tactics only, it actually involves all meta data available and accessible in the app stores, like icons, screenshots, description and update texts and others.
Even in ASO we have white hat and black hat techniques. White hat techniques the downloads and ratings would be by genuine users but where as in black hat ASO includes falsifying downloads or ratings, perhaps by using bots, or other techniques to make app stores believe an app is more important and influential than it actually is. And you know what Apple has been proactively fighting against black hat ASO. In February 2012, Apple release a statement as reported by The New York Times "warning app makers that using third-party services to gain top placement in App Store could get them banned from the store."